It all comes down to storytelling, after all. Matt has spent his entire career doing just that, as a reporter and magazine writer, a public relations executive and a marketing professional. Because when the story is told the right way, the message can be extremely powerful and effective.

With a background in journalism, he’s spent a number of years leading internal PR and marketing teams, working with outside vendors to build brands. He’s also worn the agency hat and helped guide clients down the path to better communication.