Matt Smithmier

It all comes down to storytelling, after all. Matt has spent his entire career doing just that, as a reporter and magazine writer, a public relations executive and a marketing professional. Because when the story is told the right way, the message can be extremely powerful and effective.

With a background in journalism, he’s spent a number of years leading internal PR and marketing teams, working with outside vendors to build brands. He’s also worn the agency hat and helped guide clients down the path to better communication.



Creelio, LLC,
Kansas City, Mo., October 2015 - present                                                  
Creelio helps executives tell their story online via customized blog content creation and social media promotion.
Director of Content Development
  • Provide leadership and editorial direction for a variety of corporate clients related to blogging and online marketing 
  • Manage and direct a team of freelance writers, designers and staff editors 
  • Establish editorial style guidelines and marketing strategies 
  • Write and edit long-form marketing content for online and print pieces 
  • Advise clients on achieving authentic voice online 
  • Craft social media to support long-form content 

Freelance writer, Kansas City, Mo., June 1999 - present
  • Write feature stories, columns and special section content for local and regional publications, including The Kansas City Star, Kansas City Business Journal, Northland Lifestyle, Missouri Life, et al 

Patient Resource Publishing, Lenexa, Kan., May 2012 - August 2015                                                    
Patient Resource publishes educational magazines for cancer patients and caregivers nationwide.
Managing Editor
  • Managed and oversaw all editorial content for magazines written to inspire and inform patients and caregivers experiencing cancer, including 15 unique titles and more than 1 million copies each year 
  • Supervised a team of staff writers, editors, graphic designers and illustrators 
  • Managed assignments for freelance writers, designer and publicist 
  • Edited and approved all articles, illustrations and layouts prior to publication 
  • Wrote headlines, cutlines and cover lines for each issue 
  • Worked with the board and local physicians to create medically accurate health content 
  • Wrote and edited feature stories highlighting personal struggles with disease 
  • Led initiatives to solicit feedback from readers while continually developing content recommendations and best practices based on responses and other research 
  • Created in-house style guide to supplement AP, ensuring consistency among all publications 
  • Developed story ideas and issue themes that highlighted important topics for patients, and presented those ideas in ways that were easily understood 
  • Repurposed medical content for other products, including newsletters, mobile app, patient education guides and website 
  • Collaborated with production staff to prepare publications for press 
  • Created marketing material to promote magazines and other products and initiatives 
  • Coordinated photo shoots for feature spreads 

Liberty Hospital, Liberty, Mo., June 2008 - May 2012                                                                   
Director, Public Relations & Marketing
  • Oversaw all public relations and marketing efforts, including multiple publications, community relations, internal communications and media relations 
  • Wrote content for various media, including print publications, marketing materials, scripts, advertisements and online 
  • Managed external advertising campaigns 
  • Served as spokesperson and brand manager for hospital 
  • Managed Web presence, including multiple websites, social media and mobile applications 
  • Assisted with production of television commercials, radio spots and patient-education videos 
  • Supervised public relations specialists, graphic designer and physician marketing specialist 

Kansas City Life Insurance Company, Kansas City, Mo., March 2007 - June 2008                                 
Staff Writer/Special Projects Coordinator
  • Managed the editorial process for national newsletter, including writing, editing, proofreading  
  • and directing style and voice 
  • Wrote and placed print ads and radio spots for local and national media outlets 
  • Coordinated production of internal and external ancillary materials with graphic designers  
  • and print shop 
  • Wrote and edited content for marketing materials, including brochures, direct mail and  
  • promotional events 

HCA, Inc., Kansas City, Mo., June 1999 - March 2007
Public Relations & Marketing Manager
  • Managed public relations activities for two hospitals, including community events, multiple publications and all internal communications 
  • Worked closely with local media to promote hospital services 
  • Assisted with advertising efforts and company-wide initiatives 

Vox Magazine and Columbia Missourian, Columbia, Mo., August 1997 - May 1999                          
Editor, Reporter

University of Missouri, Columbia, Mo.
Bachelor of Journalism
Cum laude

  • Windows & Macintosh platforms 
  • Adobe Creative Suite 
  • Microsoft Office  
  • Dreamweaver 
  • HTML