Matt Smithmier

Experienced writer and editor seeking new opportunity

No One Reads a Blog by Admin: How to Personalize Your Marketing Message

My mailbox (physical, not electronic) is always so full of junk that any item remotely resembling something personal really jumps out. Not long ago, I was leafing through the usual suspects – car dealership direct mail, shoe catalogs, those ubiquitous VALPAK coupons – when I noticed a hand-written envelope addressed to me. I flipped it over and spotted the little gold Hallmark seal. Someone sent me a card!